Nike International Strategies

Currently, Nike is a favourite brand amongst celebrities, customers, professional teams, and athletes because of its international strategies. The company is considered a global quality brand seller that sells designed and expensive products for customers who require the highest quality. The international strategy has no local incorporation which is proved by the fact that the same logo and slogan is used for all international ads. The slogan is “Just do it” while the logo is a “swoosh’’ and are the same globally (Frisch, 2008). Pricing strategy is first-class with Nike making sure that prices are the same everywhere internationally. In addition, products are under the same brand name without any incorporation of local features. Promotion of merchandise is the same in all countries where the products are supplied. In marketing the company seems to present an image that blends themes of empowerment, irreverence, and transcendence all making the “swoosh” associated with sporting culture. Furthermore, it is amongst the few companies that use theories in semiotics, culture, psychology, messages, and culture to promote Nike’s image globally.

Reference:

Frisch, A. (2008). The Story of Nike. Minnesota: Creative Education. Pp. 1-46.